by Ray Edwards on September 1, 2010
Does giving stuff away for free — in the clear, with no email required — work as a way to get new readers, more traffic, and subscribers?
Let’s find out.
Today I’m giving away a “Mind Map” (a visual outline) that gives you an overview of the keys to writing effective copy.
Whether you’re writing email copy, a blog post, a sales page, or a sermon – the same principles apply. This mind-map is a great tool to clarify your writing and make it more persuasive. You might thing of it as a one-page copywriting course.
Click here to download the full-size, suitable-for-printing Copywriting Overview Mind Map.
No email required.
by Ray Edwards on August 23, 2010
Many people want to know the “magic formula” is for writing web site and ad copy that sells.
If you’re one of those folks who would like to know that formula, I have some disappointing news: there isn’t one.
“But Ray,” I hear you say, “Haven’t you yourself taught several different copywriting ‘formulas’?”
Yes.
But.
They are not “magic” and they don’t work universally.
What a formula can do is give you a basic structure on which to hang your “argument” (your logic for why someone should buy your stuff); what the formula cannot do is somehow magically compel people to buy something they don’t really want or need.
What a formula can’t do is teach you the fears and aspirations of your readers, so that your persuasion power comes from the point of intersection between your audience’s needs/desires and your product’s features/benefits.
Only you, as an empathetic writer, can do that.
